CCAMbassador: Supporting Stakeholder Transition Towards Connected, Cooperative and Automated Mobility

CCAMbassador is a Horizon Europe Coordination and Support Action (CSA), launched on 1 June 2025, focused on enhancing the coordination and operational readiness of stakeholders involved in Connected, Cooperative and Automated Mobility (CCAM). The project expands engagement beyond research and innovation actors to include public authorities, operators, and citizens, facilitating the uptake and deployment of CCAM solutions across Europe.

Objectives

The main objective of CCAMbassador is to empower stakeholders to move from research into real-world CCAM deployment. This includes:

Identifying key building blocks for CCAM service deployment,
Strengthening cooperation between national and local actors, including Member States and Associated Countries,
Enhancing and tailoring the EU-wide Knowledge Base (KB) on CCAM,
Promoting awareness and capacity-building for public authorities and citizens,
Supporting the broader use and development of the EU Common Evaluation Methodology (EU-CEM) for CCAM.

Methodology

CCAMbassador implements a structured, inclusive approach by:

Mapping the European CCAM ecosystem and defining strategic deployment enablers,
Designing targeted Knowledge Hubs for implementers, researchers, and citizens,
Organising international stakeholder engagement and regulatory harmonisation activities,
Promoting and updating the EU-CEM Handbook and training materials,
Running awareness campaigns and readiness assessments across multiple stakeholder groups.

The project is built around seven work packages that ensure robust coordination, ecosystem analysis, stakeholder engagement, content enhancement, and capacity development.

Impact and benefits

CCAMbassador will contribute to:

A more inclusive and operationally ready CCAM landscape in Europe,
Enhanced policy alignment and stakeholder cooperation,
Increased use of harmonised methods and shared knowledge resources like the EU-CEM and the CCAM Knowledge Base,
Practical tools and guidance for decision-makers and mobility service implementers,
Greater public awareness and trust in CCAM solutions.

These outcomes directly support the EU’s Sustainable and Smart Mobility Strategy and ambitions for safe, inclusive, and climate-neutral mobility systems.

Why ALICE is part of CCAMbassador and what is its role?

ALICE is a key contributor to the strategic coordination and stakeholder engagement dimensions of the project. In particular, ALICE:

Provides logistics sector perspectives to support CCAM integration across freight and supply chain operations,
Contributes to mapping and defining deployment building blocks, particularly around logistics operators’ needs and use cases,
Participates in the CCAM Stakeholder Representative Group, ensuring alignment with the logistics innovation ecosystem,
Supports the design of the Knowledge Hub for implementers, addressing logistics operators’ readiness and awareness needs,
Liaises with EU-funded and industry-led initiatives for knowledge exchange and integration into the CCAM Knowledge Base.

CCAMbassador also aligns with ALICE’s mission to foster interoperable, efficient, and sustainable logistics systems that embrace automation and digital transformation.