Sep 23, 2025

[TG3 – AI & DT Webinar series #6] AI-powered order generation, ranking, and pricing for FTL Carriers

Thursday, August 28th, 2025

This session is part of the activities of ALICE Thematic Group 3: Systems & Technologies for Interconnected Logistics, and aims to explore how AI—specifically Large Language Models and data-driven pricing—can streamline order intake and quoting for FTL carriers, and gather member feedback on requirements, risks, and adoption pathways.

Why this matters

FTL markets are fast-moving and margin-sensitive; automating extraction, qualification, and pricing from emails and freight exchanges can cut response times from hours to minutes, improve win rates, and reduce manual errors.

Speakers will present an AI-powered approach to order generation, ranking, and dynamic pricing for FTL carriers using historical data and current market signals.

A case study will show how LLMs parse unstructured emails and freight exchange postings, surface the most profitable opportunities, and suggest competitive prices—even when some variables are missing. We will discuss integration with TMS/ERP systems, data governance, and human-in-the-loop workflows.

The presentation will be followed by an interactive Q&A to capture member needs and potential pilot ideas.

Speakers

Hristo Hadjitchonev – Product Director, Transmetrics – Hristo leads the development of AI-driven solutions that transform logistics and supply chains. With a background in applied mathematics and leadership roles at Experian and Hewlett-Packard, he combines technical expertise with practical business insights. He co-founded A4E, an AI cloud platform recognised by Forbes, and today drives innovation at Transmetrics by turning complex data into actionable solutions for the logistics sector.
Peter Stoyanov – Business Development Manager, Transmetrics – Peter brings more than a decade of experience in the European trucking industry, having worked with leading companies such as DHL, Gebrüder Weiss, and LKW Walter. His career spans operations, fleet management, and market development, giving him a 360° view of the sector. At Transmetrics, he helps trucking companies unlock efficiency and competitiveness by transforming industry challenges into growth opportunities.

AGENDA

1. Introduction, purpose of the meeting

Giuseppe Luppino – ALICE

2. Key notes

Hristo Hadjitchonev – Product Director, Transmetrics
Peter Stoyanov – Business Development Manager, Transmetrics

3. Q&A session

Moderated by Anike Murrenhoff Fraunhofer IML and David Cipres ITAINNOVA – Vice-Chairs ALICE TG3

4. Wrap up and next steps

Giuseppe Luppino – ALICE

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The recorded session videos and presentations will be made available in the ALICE Knowledge Platform Systems & Technologies for Interconnected Logistics event page:

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