Thursday, November 20th, 2025
ALICE welcomes Smart ShipBroking Ltd (SSB), a UK-based maritime technology startup driving digital transformation in shipbroking and commercial management.
Headquartered in London, Smart ShipBroking provides an AI-powered, cloud-based platform that simplifies and enhances the ship chartering process for small and mid-sized maritime companies. The company’s modular and data-driven environment supports vessel-cargo matching, voyage estimation, document management, ESG alignment, and operational visibility, creating a flexible and cost-efficient marketplace for the maritime sector.
By combining API integration, AI, and maritime data services, Smart ShipBroking connects Shipowners, Charterers, shippers, brokers. Its API connectivity enables seamless data exchange and supports services such as electronic bill of lading generation, digital document workflows, route and voyage optimisation, ship tracking, forecasting, and CRM integration.
Smart ShipBroking is also developing a patent-backed concept combining Digital Twin technologies, MSW (IMO’s 2024 Mandatory Maritime Single Window) and a commercial Online Trade Desk. The aim to improve port call efficiency, automate planning, and provide long-term digital infrastructure for next-generation autonomous vessels. The company welcomes collaboration with ports and technology partners to pilot these innovations and scale them across maritime and multimodal domains.
By joining ALICE, Smart ShipBroking strengthens its commitment to sustainable logistics, digital interoperability, and cross-sector collaboration. Its mission aligns closely with ALICE’s vision of connecting maritime and logistics networks through shared digital standards and innovation-driven partnerships.