Wednesday, July 23rd, 2025
ALICE is pleased to welcome Hoopo, a global leader in real-time tracking and fleet intelligence for unpowered assets, to its growing community of logistics innovators. Hoopo delivers advanced IoT-based visibility solutions for containers, trailers, chassis, ground support equipment, and other cargo transportation units (CTUs) across the global supply chain.
Hoopo’s end-to-end platform combines rugged, low-maintenance trackers with intelligent software to offer real-time location, status, and utilisation insights for logistics operators. Its technology leverages sensor fusion, global connectivity, and automation to enable smarter decision-making, reduce operational costs, and optimise asset utilisation across intermodal operations.
Trusted by leading logistics and transportation companies worldwide, Hoopo’s solutions are designed for long battery life, high durability, and seamless integration into complex supply chains- empowering stakeholders to track assets that are traditionally overlooked or difficult to monitor.
As a new member of ALICE, Hoopo brings valuable expertise in IoT, smart asset tracking, and fleet intelligence to support the transition toward more efficient, connected, and resilient logistics systems in Europe. Hoopo’s SVP of Strategic Alliances, Marianna Levtov, co-chairs ALICE’s Systems & Technologies for Interconnected Logistics working group, reinforcing the company’s commitment to active collaboration and thought leadership.
Hoopo looks forward to engaging in Horizon Europe-funded R&I projects, participating in multi-stakeholder pilots, and forming strategic consortia with fellow ALICE members. Through this collaboration, Hoopo aims to help accelerate digital transformation, enhance visibility across logistics chains, and unlock new value across the European transport ecosystem.
Welcome Hoopo! We look forward to working together to advance next-generation logistics technologies.
Read more: Revolutionize Asset Tracking with Hoopo’s Smart Solutions